Paul Boag (founder of Headscape) published an incredibly insightful article on the Smashing Magazine website earlier this week entitled “10 Truths About Corporate Websites“. I’ll not steal any of his content, but suffice to say having been a pixel pusher myself in the past, I could not agree more with any of it, especially point 8. One of my previous employees in particular could learn an incredible amount from what’s written on those pages.

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Just to quickly summarise the ten points he’s made:

  1. You Need A Separate Web Division
  2. Managing Your Website Is A Full-Time Job
  3. Periodic Redesign Is Not Enough
  4. Your Website Cannot Appeal To Everyone
  5. You Are Wasting Money On Social Networking
  6. Your Website Is Not All About You
  7. You’re Not Getting Value From Your Web Team
  8. Design By Committee Brings Death
  9. A CMS Is Not A Silver Bullet
  10. You Have Too Much Content

Click through here to read the full article. Read it, understand it, shed your preconceptions and act on it.

Thank you Mr. Boag!